In the Internet gambling world, numbers and statistics tend to be tracked. Not only do they generate huge win for players, but they also found only casinos to track their progress and growth in comparison with their competitors. This week, Venture Beat was able to come up with some quite interesting numbers related to social casino gaming, generated in cooperation with Kontagent, a San Francisco-based user analytics platform.
According to the report, online casino style games are popping up all over on social networking websites, and growing in popularity with each day. Above and beyond, the clear leader are those games hosted by Facebook, which was up 60% over 2011. Of all the users on Facebook, a very solid 13% of them frequent Internet gaming options; that number showed an increase as well, up from 6% in 2010.
The second most popular game frequented by players on all of Facebook is that of Zynga Poker. The title has been a clear leader in social gaming options for some time, but this week, it was reported that a new competitor on the scene could give Zynga Poker a run for its money. The new brand to watch for is called Double Down Casino, which offers not only the game of poker, but also the wider variety of online casino games. The service was launched in 2010, and by the end of 2011, had grown to the fourth biggest game on all of Facebook.
A statement was released by the chief executive officer for Kontagent, Jeff Tseng during the Global iGaming Summit & Expo recently, set for the record that of the 780 million social gaming participants around the world, 98 million of them are frequenting online casino options, and are doing so actively and regularly. David Gutierrez from Kontagent said social casino games generate seven times higher revenues than the casual game category.
Kontagent also analyzed other social gaming companies such as Blitzoo (Slotspot), PopCap, Viaden, Plumbee, Peak Games, Playtika and Buzz All Stars. On the aggregate, the firm manages to track the popularity and frequency of use for more than 1000 applications, and keeps an eye on one 50 million monthly active users all over the Internet.