| 09/30/2010 |
Online Casino Style - News: |
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A new sponsorship agreement has been
signed this week, this time between the famous UK football team the
Tottenham Hotspurs and the major internet gambling company Sportingbet.com.
The deal has been agreed to for a term of four years, and will set
Sportingbet up to be the official and exclusive gaming partner for both
the team and their White Hart Lane stadium, as well as their primary media
link for future advertising. It couldn’t be better timed as the contract was signed just before the Premier League game that will set the Hotspurs up against the Wolverhampton Wanderers at their home stadium, a big match that will do much to set the tone for either club’s season; it is a prime time for Sportingbet to launch their promotion initiatives at White Hart Lane, as well as an opportunity to begin recruiting new membership for their online gambling product line. Sportingbet is mostly dominated by sports betting products, with football alone accounting for more than 65 percent of their sports betting revenue. The online gambling website processes more than 42 million football bets each year, making a sponsorship agreement with such a team a clear and advantageous move. The Hotspurs are the second club for Sportingbet to sponsor this season, with the first being their impending opponents, the Wanderers. They also signed a partnership agreement with Leeds United for the 2010 season. "We're delighted to announce our partnership with Tottenham Hotspur, one of the Premier League's most established football clubs,” Peter Dicks, chairman of Sportingbet plc said. “We're busy working with the commercial team at White Hart Lane to create new offerings that will produce benefits for both the club and its fans this season and are looking forward to a successful season in the Premier League.” |
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