Online Casino Style: News - Life of Sports Finds New Home

10/15/2010		Online Casino Style - News: Life of Sports Finds New Home
Home History Games News Dictionary		An interesting purchase has been made this week by a company that has up until now focused almost entirely on brand names more strongly associated with the online gambling world. IAM Corporation, which is mostly known for their work with the internet casino group GR88.com, is a marketing and management firm which acquired for an undisclosed amount of money this week a site called Life of Sports.com. The new site is not at all associated with online gambling, giving industry analysts a reason to ponder whether IAM Corp has reason to ditch out on a market sector that has been rather good to them. The most likely opinion is that the purchase will be used as a cross-reference marketing scheme, as the members of Life of Sports would have (demographically) a lot in common with the online gamblers from IAM’s other sites. Life of Sports is am international college and university marketing group, which for the last few years, has been more than happy to post and advertise for internet casinos to their college market. The site will bring with it an additional 63,000 members, and already has the experience necessary to continue growing their uncharacteristic partnership with online gambling partners; past endeavors have included successful advertising campaigns with major brands such as Full Tilt Poker, 888.com and Poker.com. Since 2005, they have also been involved in hosting a number of university poker tournaments all over the world, including in Canada, the US, Australia, New Zealand, and even Iceland. The president and founder for Life of Sports.com issued a statement this week in relation to the acquisition, though he declined to released many details, such as the price tag associated with the purchase. “Life of Sports is a natural fit for GR88 as both organizations understand the college and university markets and the importance as well as reach of that audience,” said Chris Neville.

10/15/2010

Online Casino Style - News:
Life of Sports Finds New Home

An interesting purchase has been made this week by a company that has up until now focused almost entirely on brand names more strongly associated with the online gambling world. IAM Corporation, which is mostly known for their work with the internet casino group GR88.com, is a marketing and management firm which acquired for an undisclosed amount of money this week a site called Life of Sports.com.

The new site is not at all associated with online gambling, giving industry analysts a reason to ponder whether IAM Corp has reason to ditch out on a market sector that has been rather good to them. The most likely opinion is that the purchase will be used as a cross-reference marketing scheme, as the members of Life of Sports would have (demographically) a lot in common with the online gamblers from IAM’s other sites.

Life of Sports is am international college and university marketing group, which for the last few years, has been more than happy to post and advertise for internet casinos to their college market. The site will bring with it an additional 63,000 members, and already has the experience necessary to continue growing their uncharacteristic partnership with online gambling partners; past endeavors have included successful advertising campaigns with major brands such as Full Tilt Poker, 888.com and Poker.com. Since 2005, they have also been involved in hosting a number of university poker tournaments all over the world, including in Canada, the US, Australia, New Zealand, and even Iceland.

The president and founder for Life of Sports.com issued a statement this week in relation to the acquisition, though he declined to released many details, such as the price tag associated with the purchase. “Life of Sports is a natural fit for GR88 as both organizations understand the college and university markets and the importance as well as reach of that audience,” said Chris Neville.