Online Casino Style: News - Juniper Reports on Mobile Gaming

10/15/2010		Online Casino Style - News: Juniper Reports on Mobile Gaming
Home History Games News Dictionary		The online gambling world is certainly growing, though it may be doing so at somewhat a slower pace than it had been in 2008, prior to the onset of worldwide economic troubles. But within the internet casino industry, there are a number of emergent sectors, of which the clear leader is the mobile gaming market, a fact that was reinforced this week with a report issued by the research organization the Juniper Research group. According to their most recent findings, the European mobile gambling sector has enjoyed a huge growth spurt, with more than 2 million customers in the division now using their cell phones to place bets on participating internet gambling sites. According to the Juniper report, the launch of hundreds of apps built specifically to facilitate online gambling on smart devices such as the iPhone or Android have led directly to a major boom in the mobile gaming market, and creating fresh, new opportunities for the associated internet gambling sites to gain a new customer base. Apple, in particular, has benefited greatly from allowing online gambling traffic through by permitting companies such as Paddy Power and Betfair launch applications. Worldwide sports events, such as the World Cup, which was hosted in South Africa this year, also have created increases in mobile gaming, giving fans an opportunity to care about games so much that they will log on wherever they are, to place bets mid-game. Ladbrokes alone reported that they received more than 10,000 mobile bets during the football tournament. "With the growth in consumer smartphone adoption, mobile users are becoming far more comfortable with m-commerce in general, and gambling companies are benefiting from this greater affinity," reported the author of the Juniper report, Dr Windsor Holden, who claims that the last year has been particularly beneficial for the industry. The numbers are expected to continue, with some estimates coming to as high as 60 percent by the end of the year.

10/15/2010

Online Casino Style - News:
Juniper Reports on Mobile Gaming

The online gambling world is certainly growing, though it may be doing so at somewhat a slower pace than it had been in 2008, prior to the onset of worldwide economic troubles. But within the internet casino industry, there are a number of emergent sectors, of which the clear leader is the mobile gaming market, a fact that was reinforced this week with a report issued by the research organization the Juniper Research group. According to their most recent findings, the European mobile gambling sector has enjoyed a huge growth spurt, with more than 2 million customers in the division now using their cell phones to place bets on participating internet gambling sites.

According to the Juniper report, the launch of hundreds of apps built specifically to facilitate online gambling on smart devices such as the iPhone or Android have led directly to a major boom in the mobile gaming market, and creating fresh, new opportunities for the associated internet gambling sites to gain a new customer base. Apple, in particular, has benefited greatly from allowing online gambling traffic through by permitting companies such as Paddy Power and Betfair launch applications.

Worldwide sports events, such as the World Cup, which was hosted in South Africa this year, also have created increases in mobile gaming, giving fans an opportunity to care about games so much that they will log on wherever they are, to place bets mid-game. Ladbrokes alone reported that they received more than 10,000 mobile bets during the football tournament.

"With the growth in consumer smartphone adoption, mobile users are becoming far more comfortable with m-commerce in general, and gambling companies are benefiting from this greater affinity," reported the author of the Juniper report, Dr Windsor Holden, who claims that the last year has been particularly beneficial for the industry. The numbers are expected to continue, with some estimates coming to as high as 60 percent by the end of the year.