10/15/2010

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Bodog.net Signs with Galaxy


 

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The online gambling company Bodog is getting particularly creative with their advertising techniques this week, as an announcement was made that they had signed yet another contract with a US-based sports team. The first sponsorship deal signed had been with the ice hockey team the Edmonton Oilers, and now the internet casino group has said that they have agreed to terms with the Los Angeles- based soccer team the Galaxy, most widely recognized for being a recent home to world renowned player David Beckham.

Though the continued existence of the Unlawful Internet Gambling Enforcement Act of 2006 technically prohibits the use of online casinos by US players, it does little in reality to stop their game play, giving the Bodog brand plenty of reason to want to be on the minds of American bettors. Advertising for the home brand, then, would make little legal sense, so the group has taken advantage of a loophole in the system by advertising instead Bodog.net, an instructional site focused on the game of poker.

Bodog.net is a perfect starting place for novice and amateur players alike to stop by and gain some skills, checking out not only the strategy reports, and instructional videos, but making full use of the for-fun play games. They can do so securely, knowing the well-recognized brand of Bodog is at their backs. For those more interested in sports betting, a number of free contests are likewise hosted on the site, giving punters a chance to win weekly cash prizes.

"Both the LA Galaxy and Bodog brands are recognized around the globe, making this partnership not only mutually beneficial, but a perfect synergy between brands across the United States and beyond," said Ed Pownall, PR Director at BodogBrand.com. "The fantasy sports industry has grown exponentially in recent years and is showing no signs of stopping, and soccer, with its many dimensions, offers itself perfectly to fantasy sports games." The contract with the LA Galaxy will allow Bodog.net to put their ads on the LED field boards, hosted on corner section banners, and other locations.
 

 

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