The Bradley Theory

11/03/2008		The Bradley Theory
Home History Games News Dictionary		Las Vegas is suffering. The combination of local casinos doing well, Indian casinos keeping patrons close to home, and the ready availability of online casinos in customers’ homes has now the added pressure of the economic crisis to add to the troubles, leaving Las Vegas with fewer and fewer gamblers off which to make profits every week. Despite the fact that the UIGEA prevents some of the betting from going online, keeping it on land in places like Las Vegas, Atlantic City, the Cities of Sin are feeling the pressure as the American recession dips deeper and citizens are having to rethink family vacations and romantic getaways in light of gas prices and tax increases. The adage that if you build it, they will come no longer applies even for Easy Money street in Las Vegas and managements for the world’s top casino resorts will have to try to bring the money back in to stay in business. One of the suggestions to keep business in Las Vegas is to focus the attention on the resort, the amenities, the luxury and experience of the hotels rather than seeing them as perks; they will need to be reestablished as the principal reason guests come. The prices may need to be adjusted, to reflect the value, and to make sure major establishments stay afloat. Another perspective is being casually referred to as the “Bradley Theory,” developed by a man by the name of Sherman Bradley, head gambling analyst for the Online Casino Advisory. His work, combined with Lons Angeles Times’ Richard Abowitz interpretation, comes down to the idea that Vegas casinos will now have to work for their patrons. Abowitz has suggested specifics, such as, “Vegas these days is remembering that this used to be known as a bargain vacation. And returning to offering bargains may be one of the ways Vegas might deal with the uncertain times ahead.”

11/03/2008

The Bradley Theory

Las Vegas is suffering. The combination of local casinos doing well, Indian casinos keeping patrons close to home, and the ready availability of online casinos in customers’ homes has now the added pressure of the economic crisis to add to the troubles, leaving Las Vegas with fewer and fewer gamblers off which to make profits every week. Despite the fact that the UIGEA prevents some of the betting from going online, keeping it on land in places like Las Vegas, Atlantic City, the Cities of Sin are feeling the pressure as the American recession dips deeper and citizens are having to rethink family vacations and romantic getaways in light of gas prices and tax increases. The adage that if you build it, they will come no longer applies even for Easy Money street in Las Vegas and managements for the world’s top casino resorts will have to try to bring the money back in to stay in business.

One of the suggestions to keep business in Las Vegas is to focus the attention on the resort, the amenities, the luxury and experience of the hotels rather than seeing them as perks; they will need to be reestablished as the principal reason guests come. The prices may need to be adjusted, to reflect the value, and to make sure major establishments stay afloat.

Another perspective is being casually referred to as the “Bradley Theory,” developed by a man by the name of Sherman Bradley, head gambling analyst for the Online Casino Advisory. His work, combined with Lons Angeles Times’ Richard Abowitz interpretation, comes down to the idea that Vegas casinos will now have to work for their patrons. Abowitz has suggested specifics, such as, “Vegas these days is remembering that this used to be known as a bargain vacation. And returning to offering bargains may be one of the ways Vegas might deal with the uncertain times ahead.”