11/09/2008 New Casino TV Show
 

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A new television show on the ITV network brings Las Vegas casino excitement and the game of Bingo to national audiences. The game show is titled Spin Star and makes its debut with the advertising support of William Hill, one of the most powerful names in the internet gambling community.

The show is designed to mirror the excitement of playing and winning in Las Vegas-style casinos. The show will air for the first time on Monday, November 10th at 3:30pm for an hour on ITV1. After the show, William Hill Bingo will host a free entry bingo game on their site. More information can be found at http://www.bingo.williamhill.com. Right now the two have signed a six week deal that provides William Hill with advertising slots book ending the episodes, as well as promos to run during commercials breaks. The company has reported that all ads fall in line with the ‘community-feel’ theming of the Bingo world, and are in accordance with the UK’s strict regulation.

It seems to be an excellent partnership for both the online conglomerate and new Spin Star, as they share a similar demographic. Spin Star marks the second effort in mass marketing by William Hill, as they just completed a television campaign with the Pink Ribbon Games, in support of the fight against breast cancer. The website has been redesigned to include appropriate Pink Ribbon theming in addition to the new games and promotions for Breast Cancer Care.


 

 

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