| 11/29/2008 | NetPlay makes Move
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With more and more information available, many companies are gearing their products and advertising to maximize the returns on their investments. Technology also offers a variety of ways for said products to be accessed by members and customers- giving more opportunities for online gambling fanatics to access their favorite games. Swedes, for example, have proved that Bingo is one of their choice pastimes, and the London-based company NetPlay TV plc is making its first moves to capitalize on the preference. Their online bingo website Bingos.com is already popular throughout the UK, as well as Spain, Italy, and Poland. Taking into account the sure success to be found in Sweden, where more than 100 bingo halls reign the leisure markets, and where 575 non-profit licenses are active throughout the nation, Bingos.com will be opening a Swedish version accessible to the nation in the very near future. The decision took a significant number of statistics into account, such as the fact that in recent polls, as many as 85% of the people in Sweden owned up to participating in gambling activities. With the high saturation of online access to the Swedes, the overall appeal of the new market is more than favorable. That being said, the Swedish Bingos.com is only the first product NetPlay plans to bring to the country. Following its introduction, they will also introduce their TV and mobile products for more online bingo fun. With more players participating from the new demographic, all Bingos.com players will benefit from the prize fund growing that much faster. With the decision came a press release, during which the CEO for Eurobingo, a subsidiary, Dominic Mansour made the following statement: “We are really excited about the Swedish online bingo launch. This further establishes us as the strongest pan-European online bingo brand. The high internet penetration and propensity to play bingo makes Sweden a key market for us.” |
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