| 05/29/2010 |
Online Casino Style: News |
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As this week brings closer the start of the FIFA World Cup Soccer Tournaments in South Africa, online gambling companies from all over the world are prepping the very best to offer players through their sports betting divisions, hoping to catch the lion’s share of bets from one of the most profitable sporting events of the year. There will be plenty of profit to go around, estimated on marketing group looking to predict the sheer wealth, as the London-based Latitude Digital estimated the bets could total as much as £500 million. The number is quickly spreading amongst the internet gambling community, exciting the competition between internet gambling firms vying. The South Africa World Cup has for months been hailed as what some would say is the singular best opportunity for firms to get the upper hand on their year-end goals, harvesting profits now in preparation for the dry spell of the fall. The key is in the hands of the players, as Latitude Digital estimates that the money is almost wholly dependant on their guess on punter participation; if they’re right, it would mark a 700 percent growth in online spending. The last World Cup took place in Germany in 2006, and Latitude Digital’s numbers are a comparison between this year’s guesses and the actual numbers recorded 4 years ago. The last time, laptop computers were still on the rise in popularity, a period when the luxury was too expensive to be a worldwide, common commodity. This year, however, the increase not only in laptops and their convenient portability to immediately in front of the television, but also mobile gaming and the skyrocketed popularity of cell-phone based internet gambling, will make a world of difference. In-play betting is expected to be the most used platform for the 2010 Games, and Latitude Digital’s statistics showed Brazil, Argentina and England to be the nations contributing the majority of the wagers. ”The media landscape has changed beyond all recognition since the last tournament four years ago,” said Alex Hoye, chief executive officer of Latitude. |
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