| 05/28/2010 |
Online Casino Style: News |
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With the beginning of the FIFA World Cup Soccer / Football Championship to launch this month, the whole of the internet gambling world, if not the globe as a whole is watching the football market. It’s a prime time for internet gambling companies to secure their sponsorship partners in time for next year’s events, as the UK internet casino and sports book operator Sportingbet apparently well knows. The site announced this week the extension of their existing contract for sponsoring the Wolverhampton Wanderers, lengthening the contract by an additional two seasons. The Wanderers are a dominant team in the English Premier League. Their agreement with the online gambling firm Sportingbet.com marks the longest such contract in the team’s history, no small feat considering their establishment 133 years ago. The site will be the exclusive online sports betting provider for the team through the end of the 2012/2013 season, able to market appropriately on the team’s merchandise. The price for such a privilege was not fully disclosed to the press, but was reported to be more than seven figures. The Sportingbet logo will continue to appear on both the home and away jerseys, as well as their team’s training kit. “This is a major off-the-pitch achievement for Wolves,” said the chief executive for the football team, Jez Moxey. “The fact that Sportingbet, a global and very successful brand, has decided to extend its deal with a full season still to run on its existing contract is a huge endorsement of our football club. It bucks the trend in football where many clubs are either struggling to retain their sponsor or to secure one at all.” The head of Sportingbet echoed Moxey’s sentiments, saying that their partnership thus far has been a huge success for the internet gambling firm as well. The Wolves’ success in their games has made for efficient exposure for the Sportingbet brand. |
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