05/16/2010

Online Casino Style: News
Unibet Buys In


 

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The online gambling community caught wind earlier this month that Bingo.com had made the decision to sign on to licensee membership to the Unibet bingo network. That announcement has now been followed with an update, as Unibet and Bingo.com that their relationship will be much stronger than just that of network affiliation: in fact, Unibet has taken the step to place quite an investment in Bingo.com, buying a significant number of their common shares.

Bingo.com was the first to reveal the purchase, disclosing that they had signed another deal with Unibet Group plc to sell 15 million of their shares at $0.15 a share. The buy will net for Bingo.com profits of nearly $2,250,000. It also is a major power shift in terms of ownership, giving Unibet 25.9 percent of the shares for the online gambling website.

A statement issued in regards to the purchase had the chief executive officer speaking of his hopes for the future. Calling Bingo.com one of the strongest bingo brands in the industry, Petter Nylander said that he was looking forward to their relationship in both new and existing markets. Bingo.com already hosts 1,975,000 users, the addition of whom will facilitate Unibet’s desire to have their online bingo network one of the most recognizable names in the business.

"Bingo.com is pleased to have secured a private placement from Unibet," said Tarrnie Williams, Bingo.com's CEO. "With one of the world's leading gaming operators as both an investor and operational partner, Bingo.com will now have the resources to support its brand in a number of emerging online bingo markets. We very much look forward to taking on a leading role in the expansion of online bingo worldwide."
 

 

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