| 05/09/2010 |
Online Casino Style: News |
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Confirmation of a six month trial agreement has been received by the online gambling news presses, verifying the rumors of a contract in development between NetPlay TV and ITV1. NetPlay, a interactive and online gambling company based out of the United Kingdom, has finally gotten the signatures needed to launch their concept show ‘The Zone,’ a significant move that will transition NetPlay from strictly internet streaming gambling shows to the world of live television. The new deal is being characterized as a ‘teleshopping’ special, a unique category that will allow the online gambling channel to break into the live tv sector is a perfectly legal format. The six month trial gives NetPlay TV a night time window that will eventually broaden to include enough time to air fully interactive transactional television gaming programs. The new contract has been signed for the trial period to begin in May. ITV Broadcasting Limited is able to make such a deal with an online gambling firm under the newly revised Ofcom rules, passed just last year. Even the ‘teleshopping programs’ will include a bit of gambling excitement as quick fire rounds of both Keno and Bingo are scheduled to be included. NetPlay TV has been signed for a two-hour window of ITV air time in the middle of the night, bookended on either side with other ‘teleshopping’ retailers. Though technically characterized as a ‘teleshopping’ show, standard content for after-midnight viewing, it will begin with 30 minutes of bingo play to rev up consumer interest. Following the bingo, a NetPlay themed television advertising campaign will play, including press marketing for their internet programs as well. Another 30 minute segment in the program will include NetPlay’s existing Roulette Nation interactive show. to be continued in Teleshopping for NetPlay TV - 2 |
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