06/24/2010

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The online gambling industry in Nicaragua is teeming with excitement as their local representative for the market, Beneficial Holdings announces this week that the launch and introduction of their latest project is imminent. The company, publicly listed, and dominant in the South and Central American internet gambling market, said that the new brand will sail under the website Bet.cr, based out of Costa Rica for international interests.

As good of news as it might sound, those who have been paying attention to the announcements made by the company will recognize that the site was expected to be up and running by April, demonstrating in actuality a delay in its launch. With the introduction of the site back on track, and intended for the coming weeks, Beneficial Holdings has said that their attention will now be redirected towards a marketing campaign that will help to ensure its success with the market.

According to the press release, Bet.cr will host not only traditional online casino games, but also a network of poker products. No information has yet to be released in regards to the software that will power the internet casino, a detail that is expected with the coming marketing packets.

Though Beneficial Holdings is based out of Nicaragua, with the new site licensed through Costa Rica, Beneficial is building the site to be an international hit, focusing their marketing efforts to include European, Asian, Canadian and of course Latin America markets. The campaign will be multi-faceted, including radio, print, television commercials, internet marketing and other means to spread the word. The site is expected to be functional by the end of the month, though US players will be excluded from membership.
 

 

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