06/15/2010

Online Casino Style: News
Penny Auctions Intro'd to Online Gambling


 

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Marketing schemes, business-to-business partnerships, and even political change are all means by which the online gambling industries around the world can grow and flourish, but some really innovative uses of internet based services are also being used as ingenious means to attract new traffic to internet casinos. For example, penny auctions are finding that linking their networks with those of established, and growing online gambling sites can be mutually beneficial.

One group that is making major headway in bridging the two industries is that of AuctionBringer, a group based out of Sweden. They claim, in fact, to be the first business-to-business provider of a Penny Auction network, and celebrated the title this week by partnering with the online gambling software firm Tain. The two platforms will be streamlined, as the technical teams work to add AuctionBringers’ penny auctions to Tain’s existing gambling sites. The reverse will also be true, with the Penny Auction virtual houses hosting links that can direct bidders to be bettors.

“We are excited to sign Tain as a B2B partner,” said the managing director for AuctionBringer, Mathias Larsson. “Their experience and contacts in the gaming industry makes them an ideal associate for us. Tains customers will now have the opportunity to be first to the market with Penny Auctions, a product we are confident will be an integral part of all future online gaming portfolios.”

A statement was also released on Tain’s side, with their chief executive officer speaking on the software and network developer’s behalf. Chister Fahlstedt said that the penny auction will be yet another unique addition to Tain’s portfolio of games. And because auctions are not gambling in any shade, it’s a new means for European companies to branch to online casino-unfriendly lands, such as the US.
 

 

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