Online Casino Transfer: News - Illinois Goes Private

06/11/2010		Online Casino Style: News Illinois Goes Private
Home History Games News Dictionary		In the rush for advertising for World Cup betting business, the biggest campaign will likely be launched by Ladbrokes, a leader in the online gambling industry which announced this week the details of the promotion. Some internet gambling analysts are calling it the biggest single advertising push yet for the football championship, which will begin on the 11th of June in South Africa. Investment will hopefully mean returns for the company as they introduce the £5 million campaign. The campaign will launch before the start of the World Cup, set to start this weekend in both television and print outlets, both working to attract new gamblers, as the fight for business erupts in the online gambling community. Viewers in the UK will first get a look at the new commercials during this weekend’s England versus Japan friendly game, scheduled for Sunday. The theme is largely focused on a sixties-style backdrop, with a slew of iconic British elements, such as umbrellas, red telephone boxes, and bowler hats. The design, offered up by M & C Saatchi, is meant to link discriminately the internet casino brand of Ladbrokes with classic and infallible Great Britain. The patriotic feel is rounded out with the appearance sof Ian Wright and Chris Kamara, returning on behalf of the Ladbrokes empire for another bout as representatives. It will mark the introduction of a new slogan “Got the Feeling? Get to Ladbrokes,” encouraging punters to place their bets for teams they have inklings to win. "The World Cup is the biggest customer recruitment opportunity across a four-year cycle and to ensure the Ladbrokes brand is front of mind, we are launching a new advertising campaign that communicates the anticipation and excitement of betting,” said John O’Reilly, the managing director for Ladbrokes’ e-gaming division. The television commercials will be supported by similar ads in newspapers and magazines, as well as a ambitious public relations initiative.

06/11/2010

Online Casino Style: News
Illinois Goes Private

In the rush for advertising for World Cup betting business, the biggest campaign will likely be launched by Ladbrokes, a leader in the online gambling industry which announced this week the details of the promotion. Some internet gambling analysts are calling it the biggest single advertising push yet for the football championship, which will begin on the 11th of June in South Africa. Investment will hopefully mean returns for the company as they introduce the £5 million campaign.

The campaign will launch before the start of the World Cup, set to start this weekend in both television and print outlets, both working to attract new gamblers, as the fight for business erupts in the online gambling community. Viewers in the UK will first get a look at the new commercials during this weekend’s England versus Japan friendly game, scheduled for Sunday. The theme is largely focused on a sixties-style backdrop, with a slew of iconic British elements, such as umbrellas, red telephone boxes, and bowler hats.

The design, offered up by M & C Saatchi, is meant to link discriminately the internet casino brand of Ladbrokes with classic and infallible Great Britain. The patriotic feel is rounded out with the appearance sof Ian Wright and Chris Kamara, returning on behalf of the Ladbrokes empire for another bout as representatives. It will mark the introduction of a new slogan “Got the Feeling? Get to Ladbrokes,” encouraging punters to place their bets for teams they have inklings to win.

"The World Cup is the biggest customer recruitment opportunity across a four-year cycle and to ensure the Ladbrokes brand is front of mind, we are launching a new advertising campaign that communicates the anticipation and excitement of betting,” said John O’Reilly, the managing director for Ladbrokes’ e-gaming division. The television commercials will be supported by similar ads in newspapers and magazines, as well as a ambitious public relations initiative.