Online Casino Transfer: News - Cashinos Services Older Gamblers

06/26/2010		Online Casino Style: News Cashinos Services Older Gamblers
Home History Games News Dictionary		Because of the technological elements of the online gambling market, it has long been believed to be a market for a younger, more computer-savvy group of gamblers. That association has been reinforced with the increase of wins by younger poker players in large live tournaments, many of which made the switch only after making their way and learning their game in the internet casinos. But a new study shows that the older generation certainly isn’t sitting by watching their chances at fortune go by. If fact, a surprisingly large sector of at least one online gambling group recently discovered that their members are older than originally thought. The results to the study were determined by independent research completed by the land-based casino group Praesepe. The group received most of their data through cooperation with one of Praesepe’s subsidiary casinos, with the brand name of Cashinos. While a younger demographic has long thought to be on the rise in the gambling sector, Praesepe’s findings showed that a significant portion of the market still belongs to older folk, specifically of the female gender. The sector that catches the most attention for mature ladies is that of low stake, high volume, such as the sort of action that all but defines slots. The bets can be as small as a penny, but the rewards often come in the thousands of dollars. According to the research, as much as 25 percent of the gaming at Cashino comes from female players aged 60 years or more. At Praesepe’s Scottish locations, the number jumps to 33 percent, showing that a third of all of their business comes from retired ladies. All branches considered, 72 percent of Cashino’s female players are more than 40 years old, with most of them landing in the 40 – 60 years old category. The information gathered will be used by Praesepe in a number of ways, with most of them relating on how to give their customer base exactly what their looking for. By identifying a demographic, online gambling companies are able to cater to their needs more exactly, increasing the likelihood of player retention. "The findings have allowed us to provide machine manufacturers with a portrait of our customers with the ultimate objective of creating more player-centred products,” said Nick Harding, CEO of Praesepe.

06/26/2010

Online Casino Style: News
Cashinos Services Older Gamblers

Because of the technological elements of the online gambling market, it has long been believed to be a market for a younger, more computer-savvy group of gamblers. That association has been reinforced with the increase of wins by younger poker players in large live tournaments, many of which made the switch only after making their way and learning their game in the internet casinos. But a new study shows that the older generation certainly isn’t sitting by watching their chances at fortune go by. If fact, a surprisingly large sector of at least one online gambling group recently discovered that their members are older than originally thought.

The results to the study were determined by independent research completed by the land-based casino group Praesepe. The group received most of their data through cooperation with one of Praesepe’s subsidiary casinos, with the brand name of Cashinos. While a younger demographic has long thought to be on the rise in the gambling sector, Praesepe’s findings showed that a significant portion of the market still belongs to older folk, specifically of the female gender.

The sector that catches the most attention for mature ladies is that of low stake, high volume, such as the sort of action that all but defines slots. The bets can be as small as a penny, but the rewards often come in the thousands of dollars. According to the research, as much as 25 percent of the gaming at Cashino comes from female players aged 60 years or more. At Praesepe’s Scottish locations, the number jumps to 33 percent, showing that a third of all of their business comes from retired ladies. All branches considered, 72 percent of Cashino’s female players are more than 40 years old, with most of them landing in the 40 – 60 years old category.

The information gathered will be used by Praesepe in a number of ways, with most of them relating on how to give their customer base exactly what their looking for. By identifying a demographic, online gambling companies are able to cater to their needs more exactly, increasing the likelihood of player retention. "The findings have allowed us to provide machine manufacturers with a portrait of our customers with the ultimate objective of creating more player-centred products,” said Nick Harding, CEO of Praesepe.