Online Casino Transfer: News - ASA Shuts Down Bingo Promo

06/07/2010		Online Casino Style: News ASA Shuts Down Bingo Promo
Home History Games News Dictionary		A new ban has been issued by the United Kingdom’s Advertising Standards Authority this week as the government entity confirmed that they had been in communication with 888 Ladies.com in regards to the online gambling website’s recent promotion. The commercial in question was for 888 Ladies’ bingo services and had only been running on tv for a couple of weeks before the Authority pulled the plug, calling the ad false advertising. The ad was for their £5 Million Golden Ticket promotion, and the decision to ban the commercial was made with the conclusion of the Authority’s review, instigated by a complaint made by a member of the community that they thought it constituted misleading advertising. The promotion offers a top prize of £5 million, but only in the case of a gambler matching all 24 numbers on their card in the first 24 calls of a number – meaning they would have to have every single number on their card called one right after another. The caller complained that such a feat was so close to impossible, that it wasn’t a fair promotion. As nothing like it has ever been accomplished in the world of online gambling, let alone internet bingo that is was utterly unfair. Statistically, it is remarkably unlikely – as the chances of winning the £5 million jackpot come to 1 in 25,778,699,578,994,555,700. Apparently the ASA has agreed, and found in favor of the complainant as the promotion violates the Misleading Advertising and Qualification rules laid down by the CAP Broadcast TV Advertising Codes. For those still wanting to play, the promo has continued, though it will no longer be advertised in the same way in the UK. The first player to get the first 24 numbers called on their cards will be awarded £5 million; the prize money drops with each extra ball drawn not on the card. At 40 balls drawn, the prize money plateaus at £50,000.

06/07/2010

Online Casino Style: News
ASA Shuts Down Bingo Promo

A new ban has been issued by the United Kingdom’s Advertising Standards Authority this week as the government entity confirmed that they had been in communication with 888 Ladies.com in regards to the online gambling website’s recent promotion. The commercial in question was for 888 Ladies’ bingo services and had only been running on tv for a couple of weeks before the Authority pulled the plug, calling the ad false advertising.

The ad was for their £5 Million Golden Ticket promotion, and the decision to ban the commercial was made with the conclusion of the Authority’s review, instigated by a complaint made by a member of the community that they thought it constituted misleading advertising. The promotion offers a top prize of £5 million, but only in the case of a gambler matching all 24 numbers on their card in the first 24 calls of a number – meaning they would have to have every single number on their card called one right after another.

The caller complained that such a feat was so close to impossible, that it wasn’t a fair promotion. As nothing like it has ever been accomplished in the world of online gambling, let alone internet bingo that is was utterly unfair. Statistically, it is remarkably unlikely – as the chances of winning the £5 million jackpot come to 1 in 25,778,699,578,994,555,700. Apparently the ASA has agreed, and found in favor of the complainant as the promotion violates the Misleading Advertising and Qualification rules laid down by the CAP Broadcast TV Advertising Codes.

For those still wanting to play, the promo has continued, though it will no longer be advertised in the same way in the UK. The first player to get the first 24 numbers called on their cards will be awarded £5 million; the prize money drops with each extra ball drawn not on the card. At 40 balls drawn, the prize money plateaus at £50,000.