07/16/2010

Online Casino Style: News
PMU Numbers Up


 

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Though the domestic online gambling companies were concerned that the liberalization of the French internet casino market would hurt their bottom lines as offshore firms flooded in for their shares of the action, a trading update provided by Pari-Mutual Urbain (PMU) gambling company shows actually quite the opposite. According to the most recent estimations, they have already had the pleasure of reporting a 400 percent increase in sign-ups to their investors.

PMU is a dominant and domestic gambling company in France that not only services players in the internet casino sector, but in land-based establishments as well. Their surge of growth has been a pleasant surprise, with the numbers generated showing for just the month of May.

They, of course, had an advantage over offshore gambling firms entering the market for the first time, already possessing a strong membership from their elitist status before the liberalization. With the ramp up and launch of the World Cup in South Africa as well, business boomed as sports bettors flooded the servers with wagers. Additionally, the company has credited their new and developing partnerships with Paddy Power and Orbis for a fresh edge to their gaming platforms.

July 1st meant another conquest for PMU, as their agreement with worldwide online gambling software giant Party Gaming went into effect. Nine million visitors left their digital marks on the PMU website, found at pmu.fr in June, with new account sign-ups quadrupling compared with previous months. Internet based bets on racing was up 19 percent; mobile gaming soared, jumping more than 200 percent. The success was so apparent that an iPhone application was developed and launched to keep up with the interest.
 

 

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