| 01/16/2010 |
Online Casino Style: News |
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continued from UK's DCMS Report - 1 The current system allows internet gambling companies in the white-listed regions to advertise freely in the UK; the new recommendations made to the Gambling Commission will require that companies apply for a secondary license to promote their products, establishing more red tape and hoops for firms to get their info to potential customers. The government is calling it “protection,” regardless of the ASA’s current hold on the situation. The recent instances of corruption in the sports world also were included in the report, though the proposed solution is already being cooperated with voluntarily by sports betting firms. A system for shared information on suspicious betting patterns is already in the works, and could possibly be in full swing by the end of the year. As always, problem gambling and underage access to internet casinos was addressed: there are a number of programs in place that flag illegal activity, and said programs have been in use voluntarily by the biggest online casinos for years. Such programs might now be mandatory for those internet gambling firms wishing to be licensed for the UK. Though the UK is still the largest online gambling market, giving them power in terms of regulation despite industry trends, the liberalization of both France and Italy could very well shift the dynamics in the coming year. As the Guardian newspaper noted in their review of the Department of Culture’s report, Chancellor Gordon Brown’s insistence on a tax rate of 15 percent of gross profits send internet gambling companies scrambling for new homes, and the rates in Italy (2 – 5 percent) are going to look more than friendly should the UK continue to bully their levies. Should regulation change in Britain, eliminating the white-listing advertisement advantages, a shift in power in the industry is almost inevitable. |
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