01/26/2010

Online Casino Style: News
CTXM to Launch New Platform


 

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The introduction of a new Multi-Brand Solutions software product has been announced by the online gambling developer CTXM at the end of the month, as the firm intends to release the platform for sale immediately following its display at this year’s ICE 2010 show in London. According to a recent statement made by a company spokesperson, the Latvian-based firm is very excited to launch the newest product, which brings to the online gambling industry a piece of the puzzle operators have been missing.

According to the teasers, the new Multi-Brand Solution offered by CTXM allows both large and medium-sized operators to run simultaneously several online casinos, regardless of game brand, or agents, allowing the internet gambling sites to all connect to the same back office and management tools. iGaming operators will now be able to build their networks more efficiently by opening up brands to franchising opportunities, even accommodating for the possibility of sublicensing their operation software to affiliates.

Third-party applications will now be a simple matter of integration, with a host of extensive back office services at operator’s disposal. Multiple currency and language systems are included with the Multi-Brand Solution, and allow online casinos to localize sites, customizing them to specific markets as need be. The system is built to need minimal IT support, reducing costs of operation, and there are a slew of customization features, allowing each internet casino to be absolutely distinct from its brothers.

“A diversified market environment requires more and more flexibility from gaming operators,” said Udy Yosha, CEO at CTXM. “Our solution is designed to help operators to be more flexible, responding to emerging opportunities and market needs in minimal time, as well as providing beneficial technology for increasing their market power.”
 

 

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