| 01/29/2010 |
Online Casino Style: News |
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According to a recent article in the Montreal Gazette, the very well-known chief of Loto Quebec, Alain Cousineau made a declaration regarding the future of Canada in the online gambling world that is now reverberating through the internet casino community. According to the CEO, the government-controlled industry in Canada has an utter need to reinvent itself in the internet gambling market, if it has any hope of surviving the competition breaking into their territory. According to Cousineau, the biggest challenge that the Montreal Board of Trade faces should they decide to make the necessary upgrades will be maintaining their quality of customer service for online gambling products while keeping costs low enough to maintain profit margins. He has already asked permission of the government to allow his Loto Quebec to join the internet gambling industry though a partnership with the British Columbia Lottery Corporation and the Atlantic Lottery Corp. The potential partners have already broken the ice in the market, having recently been dabbling in sports betting, poker and bingo offerings over the web. Quebec will be key piece to the puzzle, opined Michael Lipton, a gaming law attorney out of Toronto, as they have access to a big chunk of the online gambling population. According to Cousineau’s estimations, as much as $675 million was spent in Canada in internet casinos in 2008, and the market’s still growing, as profits are expected to top $1 billion by 2012. Quebec’s challenge lies with convincing the political challenges associated with joining the market, as a proposal currently sits before the state’s cabinet for consideration. The Montreal Gazette reported that preparations for success continue at the Loto Quebec, though Cousineau will not discuss details. The British Columbia Lottery Corp is a strong supporter of the movement, which has already lined up a software supplier for the future liberalization. |
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