02/04/2010

Online Casino Style: News
Odds on a Roll


 

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Two more online gambling sportsbook firms have opted to sign up for the Odds Matrix label, one of the subsidiary companies belonging to the Every Matrix internet gambling group. The pair, reported as BeteXpress and Best Bet, have already gone live with the new product, and are up and running on the programming platform. The system is fully integrated with the GamMatrix gaming management structure, providing both internet casino operators and players with access to all they need for a full service operation.

While BeteXpress is known more for their sports betting portal than for their wagering products, Best Bet is quickly earning themselves a reputation for excellence in online poker. Best Bet is a member of the Best Games family of internet gambling companies, and is the label behind the success of Best Poker.com, Best Bingo.com and even Best Casino.com; three websites swiftly catching the attention and business of the online gambling community. The sports betting division found at Best Bet.com is only the latest sector in the group.

Statements were released to the press from both the chief executive officers for the companies: Henrik Magnusson of Best Games was excited about the addition of a sports betting line to their platform, and expressed no remorse in their choice of Odds Matrix to support the program. The group intends to use their success to launch expansion efforts in both Europe and Latin America. Stian Hornsletten spoke on behalf of Every Matrix, saying that the new client contracts served to support their claim of growth and flexibility in the market, as well as strength in the quality of the Odds Matrix product. Hornsletten also emphasized that one of the key advantages to the system was the wide range of management and processing tools provided, enabling the platform to work well across multiple regions.
 

 

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