02/26/2010

Online Casino Style: News
Report on Mobile Gambling Markets


 

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A fascinating new study has been published recently, and its statistics are fast making their way through the online gambling news community’s posting and message boards as well as the affiliate market. The Global Industry Analysts, Inc have put out the report, titled, “Mobile Internet: A Global Strategic Business,” providing the internet casino world with a comprehensive look at market trends as well as developments, the latest in products innovations, and the biggest headlines in the industry.

Global Industry Analysts, Inc have taken a close look at the sheer volume sales in Europe, Japan, India, China, Brazil, the United States, and ‘Rest of World,’ to determine their numbers and stats. They found that of the whole of the global mobile internet use, nations China and India combined account for more than 40 percent of all usage. One of the key factors in the increase in popularity of accessing the internet over mobile devices such as phones has been attributed to the lack of broadband infrastructure for fixed, physical lines, making it actually easier to get high speed service over a mobile device than wired through some homes and businesses.

Other contributing factors to the growth of the mobile internet market were identified as the innovations associated with the devices themselves, as phones are more and more customizable, resulting in higher customer satisfaction ratings; the launch of 3G services on most phone networks; and the growing affordability of operator data plans. Downsides identified by Global Industry Analysts included the complexities that come with the innovations made.

Though internet gambling is still illegal in the US, American constituted a huge chunk of the data provided by this particular report, as the nation is driven by constant upgrades in technology. Access to bank accounts, map services and consumer purchases continue to entice Americans to make the switch to mobile internet access. Major brand names mentioned in the study included the likes of Apple Inc., Google Inc., Microsoft Corporation, Nokia Corporation, NTT DoCoMo Inc., Orange, T-Mobile USA, Vodafone Group Plc, and Yahoo! Inc.
 

 

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