12/31/2010

Online Casino Style - News:
Unibet Launches Italian Initiative


 

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The Italian market continues to boom this week, with yet another company announcing that they will be making their contribution. The most recent release will be presented by the online gambling operator Unibet, which has launched their Unibet.it platform. The internet casino is already up and running, offering Italian poker players a range of tournaments, including Sit ‘n’ Go, scheduled and multi-table offerings, all running on their favored OnGame P5 Poker Engine.

Though the current laws in Italy allow for poker and sports betting, Unibet has only been able to secure regulated licensing for their poker selection so far, but the internet gambling company has already committed to adding to the menu both sports betting, and more traditional online casino games as well with the expansion next year. The partnership between Unibet and OnGame continues to be as strong as ever, with the contract between the duo to be extended in France as well; Unibet has said that they have intention to join the OnGame Network in the French market in the very near future.

Statements were released from both sides of the deal, with both partners seeming to be equally pleased with the future of the Italian poker market. It will mark a re-introduction of Unibet to the Italian market, after completing the necessary regulation and licensing procedures; their partnership with the OnGame network marks only the first step to development in the region. Chief executive officer Henrik Tjarnstrom said that they will also be adding a wide range of cash games to the side menus to please their members.

“Unibet is a well renowned brand, and we are very happy to work with them in Italy,” says Martin Lerby, speaking as Head of OnGame. “With the addition of Unibet, and later the introduction of cash games, we will see new energy coming into the Italian market both for players and operators, since we will see more products and better liquidity which will lead to increased revenues.”
 

 

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