08/16/2010

Online Casino Style: News
Facelift for Old Site


 

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Though there are simultaneously, and constantly a flood of new online casinos hitting the internet gambling market, as well as the downfall of established sites that have to close their virtual doors, one brand this week is taking their old name and giving it a fresh makeover. One of the longest running internet casino brands in the biz, the site Sky Kings.com will be enjoying a relaunch, complete with a new look to their online casino lobby, additional services and games included in the platform and better licensing to allow for more business to get to know them.

The brand was formally known as Sky Kings International, and ran their internet casino under a license out of the Dominican Republic. The site hadn’t done as well as some of its competitors in recent months, with administrators finally deciding that the age old site needed an upgrade to bring in fresh new players. Now, the Sky Kings Casino is powered by Playtech, a strong new software partnership that will enjoy at the very least startup interest from the other sites associated with their programming.

The rebrand, though beneficial for the individual site, was also part of a plan laid out in a deal between Playtech and the online gambling mega-company, William Hill. Though details of the agreement made between the pair haven’t been released to the press, whatever was contracted has now led to the relaunch of a classic site, with a fresh new look.

Their licensing has changed as well, as they are not permitted and regulated through Gibraltar, with ownership listed as WHG International Limited. All of players’ most favorite Playtech games will be immediately available. The affiliate program has also already been chosen, as Affiliates Limited has been selected to help market the brand, taking a whopping 70 percent commission for the first two months of their contract. Players are encouraged to stop by to take advantage of relaunch specials and bonuses, which currently as advertised to be as much as £500.
 
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