| 08/31/2010 |
Online Casino Style: News |
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The rush to release the latest and
greatest for the mobile gaming world continues this week with yet another
online gambling company confirming the launch of an application designed
for the Apple products, iPhone, iTouch, iPad and the like. The most recent
contribution comes courtesy of Paddy Power, the internet casino powerhouse
company out of Ireland, that is turning out to be quite the competition
for the likes of Betfair and Tabcorp, who have already launched similar
apps on the same network. The most recent app has launched a mobile gaming version of their full scale online casino and sports betting platform just this week, attaching to it a slew of customizable features, and the best that their tech team could offer. The new app stands apart from most of the other gambling applications offered through the iStore in that is available for real money betting, not just fantasy play, a gutsy move that has only been offered by two other internet gambling firms so far, Betfair, and Australia’s Tabcorp. The new application can be downloaded through the iTunes App Store, and is powered by the Mobenga corporation, a group that specializes in mobile gaming programming. It’s a downloadable program, making it easier for members to sign on to a full menu of wagers straight from their devices. Some popular features included in the new version of their sports betting services are live betting action, quick links straight from the home page on the most popular bets, full access to personal account settings as well as gambling history, and full A-Z betting. "The iPhone since it was introduced now accounts for over 50 percent of sports betting on the Paddy Power mobile channel," James Grimes, product manager at the company told the Tribune.ie newspaper. "With the football season about to kick off again, this is an excellent opportunity for our customers to get involved in mobile betting.” He also said that future versions of the app will be available for Android and other smart phone devices in the near future. |
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