Online Casino Transfer: News - Betfair Gears up for Biggest Campaign Ever

08/31/2010		Online Casino Style: News Betfair Gears Up for Biggest Campaign Ever
Home History Games News Dictionary		It seems that a rumor is fast catching wind this week in regards to some major marketing campaign about to be launched by one of the UK’s biggest names in internet gambling. According to the British marketing magazine Brand Republic, the online casino group Betfair is prepping for what some are predicting to be their largest campaign yet, branching out from online ads to include television as well as other platforms. The campaign will apparently launch at the end of the month, with the goal simple and clear: to increase their customer base. It seems simple enough, except for the fact that the online gambling company/s is already so popular as to boast more than three million players already, leaving a questionable amount of room to grow in their targeted market of the United Kingdom, and casino friendly regions of Europe. In addition to heavy increases in online casino advertising, as well as television ads in white-listed areas, the initiative will include social media content as well as a focused and continually updated support system by Betfair’s public relations team. Search terms will be utilized and paid for in a number of ways, making sure that Betfair targets interested parties effectively. But client communications will apparently be the key to the campaign, cutting out the middle man as much as possible, and linking Betfair directly with punters. That idea translates directly into the new betting platform that Betfair will be advertising, selling to gamblers the idea that betting against other punters brings the wagering game back to its base, as well as saves them money on more traditional bookmakers. "The betting industry is extremely competitive but Betfair's peer-to-peer exchange model makes the brand unique. It's this factor that Albion wanted to bring to life,” said Jason Goodman, the CEO for marketing corporation Albion, Betfair’s partner in the initiative. "In encouraging punters to 'cut out the middleman', this campaign uses the vernacular of modern, disintermediating businesses that have thrived in the digital age by allowing their customers to go 'direct'."

08/31/2010

Online Casino Style: News
Betfair Gears Up for Biggest Campaign Ever

It seems that a rumor is fast catching wind this week in regards to some major marketing campaign about to be launched by one of the UK’s biggest names in internet gambling. According to the British marketing magazine Brand Republic, the online casino group Betfair is prepping for what some are predicting to be their largest campaign yet, branching out from online ads to include television as well as other platforms.

The campaign will apparently launch at the end of the month, with the goal simple and clear: to increase their customer base. It seems simple enough, except for the fact that the online gambling company/s is already so popular as to boast more than three million players already, leaving a questionable amount of room to grow in their targeted market of the United Kingdom, and casino friendly regions of Europe.

In addition to heavy increases in online casino advertising, as well as television ads in white-listed areas, the initiative will include social media content as well as a focused and continually updated support system by Betfair’s public relations team. Search terms will be utilized and paid for in a number of ways, making sure that Betfair targets interested parties effectively. But client communications will apparently be the key to the campaign, cutting out the middle man as much as possible, and linking Betfair directly with punters.

That idea translates directly into the new betting platform that Betfair will be advertising, selling to gamblers the idea that betting against other punters brings the wagering game back to its base, as well as saves them money on more traditional bookmakers.

"The betting industry is extremely competitive but Betfair's peer-to-peer exchange model makes the brand unique. It's this factor that Albion wanted to bring to life,” said Jason Goodman, the CEO for marketing corporation Albion, Betfair’s partner in the initiative. "In encouraging punters to 'cut out the middleman', this campaign uses the vernacular of modern, disintermediating businesses that have thrived in the digital age by allowing their customers to go 'direct'."