08/30/2010

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Updates have finally become available in regards to the attempts to establish a poker monopoly in Finland this week, with online gambling groups and supporters up in arms over the prospect of losing their freedom to choose among internet casino companies. The government may find itself unprepared for the flood of debate and difficulty which will no doubt result from their attempts, as monopolies are being argued against and overturned all over the world in the industry; establishing a new one will not be taken well by any proponents for internet gambling.

This week, it has been revealed that the market intends to use all their resources to their disposal, not necessarily relying on just the politicians to ensure that freedom reigns. Media advertising, marketing and the like will be developed and exploited to combat the proposal. Its an appropriate means, considering the law passed this summer (now under re-consideration, as it was never properly debated) effectively bans advertisements within Finland from all offshore online gambling companies, despite their EU status.

The issue has been ramping up since the beginning of the year, when the plan was divulged by government officials their intent to develop a state-run internet poker room, built along the same lines as the existing monopolies Svenska Spil and Danske Spil for online gambling. The internet casino software developer Playtech won the contract to operate the new poker room. Then the measure was green-lighted in June, without ever having been in debate on a parliamentary level, a move supposed to have been made to ensure the security of RAY, the nation’s slot machine operators.

Though the advertising ban will not technically be in effect until October of this year, already the law is effecting some companies, threatening to send them under. While the magazine CardPlayer has already moved their operations to Finland, protecting their right to continue their right to advertising to players, another publication by the name of Pokerisivut is struggling, as their advertisers have all pulled out, taking with them their primary source of revenue. They announced this week that the most recent edition of the mag would be their last, as they simply don’t have the money to continue making the publication.

“We have lost all of our adverts from foreign gambling companies, which make up the bulk of our advertising revenue,” managing editor Tero Salonen explained. “For me, it is an awful law that was written by a small political group with connections to the Finnish gaming monopolies.”
 
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