08/27/2010

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More, Older Women Online


 

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Though gambling in general might be considered to be somewhat a world for men, some recent statistics in regards to women’s behavior while online could be of huge interests to internet casino companies looking to think outside the box. The most recent study conducted by Comscore that found on the overall, not only do women spend more time online, but they also spend more of their time on social activities while surfing the net, developing a prime opportunity for internet casino companies looking for new demographics to market to.

Though men still outnumber women in terms of the number of global web users, the gap is fast closing, with women catching up to men in use and frequency online. Once they are online, actually, ladies spend more time per month playing and surfing than their male counterparts, averaging out two additional hours a month. Male players aged between 15 years old and 24 years old managed to average about 92 minutes a month online, while their grandmothers, ladies aged 55 and over, logged an impressive 214 minutes a month

The devotion of their time is actually quite different as well: while women tend to spend about a third of their online time with communications (including social networking, instant messaging, and emailing) the men are only using those functions about a quarter of the time. The greatest growth was seen among women aged 45 and older for those using social networking tools and sites, a group of people that could well turn out to be excellent candidates for online gambling sites.

Women obvious liked to connect, spending much of their time shopping, and photo sharing, as well as logging on to internet gambling and gaming sites, for activities ranging from casual puzzle games to card games. The biggest group to frequent internet gambling sites is by far the younger males, though older women are fast catching up. Not only that, but surges were also seen from women visiting sex-content sites, proof that the lines drawn are becoming hazier with time.
 
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