| 08/30/2010 |
Online Casino Style: News |
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It seems that the worlds of online social networking and internet gambling may be meeting once again this week as one of the social phenomena of the last few years catches the eye of marketing teams charged with finding new markets for their online casino clientele. Chat Roulette.com is a site that has caught plenty of both positive and negative attention in recent months, but any attention at all can be of use to innovative advertising teams, who are looking at the site as a promotional vehicle. On Chat Roulette, members are automatically – and randomly – linked up to chat with strangers from all over the world over video chat. The conversation can go well, and develop into friendship, or something more, with the safety of knowing there is a button that will randomly turn off the video feed, and connect you immediately to someone else, someone new if you do not like what you see, or hear. It is a site and concept that was developed by a 17-year old Russian named Andrei Ternovskiy. The New York Times has aptly described it as a ‘conversational version of internet speed dating.’ The fact that Chat Roulette is popular could be reason enough for internet gambling marketing teams to tune a ear to the site. The fact that the site is used by internet-savvy people who enjoy social networking, and are apt at programming, as well as find taking chance appealing, makes it a nearly perfect demographic window. The site is designed with few rules as possible, mandating only that nothing illegal or obscene be done on camera, enforced strictly by ‘watchdogs,’ keeping an eye on the feed. Promotional ingenuity could well mesh the worlds of online gambling and chat roulette in quite a profitable way, done right. For example, internet casinos are already using live dealer programming, which would fit perfectly with the Chat Roulette layout. The same concerns as always will be present – like how to combat problem gambling, and prevent underage gamblers – but no doubt the next few months will see something develop that could be of great interest to online gambling players. |
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