| 04/14/2010 |
Online Casino Style: News |
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A new perspective has become available to the online gambling community this week, providing the internet casino community a more clear look at the competition that live casinos in cities like Vegas hold – or rather, do not hold – for their online gambling products. The latest study, fueled by research completed by The Las Vegas Convention and Visitors Authority, shows that despite minimal recovery seen in Las Vegas’ tourism rates, those visiting the city are spending less on their trips than ever before. The numbers, a comparison from the years 2007 through 2009, show a consistent drop in the average gamblers’ budget. While those who traveled in 2007 budgeted for just more than $555 on their trips, the visitors from 2008 spent only $532. This past year, travelers’ budgets dropped once again to only $481 per trip. Drops were seen in the average amount of money spent on hotel stays as well: spending per night was down 25 percent year on year to just $76 a night. Similarly, tour packages were also down to just $640, a loss of 14 percent compared to 2008. Street interviews were a primary resource for the information gathered for the survey, carried out by GLS Research. More than 3,500 visitors were interviewed, about 15 percent of whom were traveling to the city to see friends or relatives, as opposed to gambling and vacation. That number in itself had increased from the year before, from just 11 percent. Generally speaking, then, those visiting for familial or friendly reasons were more likely to spend less than those arriving in Las Vegas specifically to spend time in the casinos, attend conventions, and carry out business. Other statistics included in the study included the rate of conventioneers and businessmen in the target group, down from 12 percent in 2008 to just 9 percent in 2009. A surprising 13 percent said that they had come to the Sin City specifically to gambler, while another 40 percent identified their purpose for travel as ‘vacation or pleasure.’ On an upside, 83 percent of the Las Vegas tourists did admit to gambling while there, filtering some of their budgeted funds back into the slots. It was a drop from 2008 – by 2 percent – but not nearly as detrimental as it could have been. Overall attendance at shows in Las Vegas was down as well, a loss of 8 percent. |
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