| 04/26/2010 |
Online Casino Style: News |
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Cross-pollination is just as popular with online gambling companies as it is with plants, as yet another specialty group moves to build in the internet casino division. According to a press release this week, the popular online poker room Power Poker has announced their intention to join the online casino world with a new cover-all site of their own, utilizing a contract with the software provider CTXM in order to do it. A wide range of gambling products will be included on the new domain name, including fixed odds bets, mini games and a traditional online casino. The site, which will be named Power Vegas, is the biggest project that Power Poker has taken on yet. Their success in the internet poker arena has made it possible not only by raising the revenue needed to launch the venture, but also ensuring that Power Vegas will come with a slew of existing members, looking for the convenience of betting from a single casino wallet. Table games, card games, video slots and poker, as well as mini & soft games are all going to be at the touch of members’ fingertips, accessible through the home lobby. Integration has already taken place between the new online casino and the existing poker site, utilizing the seamless speed and easy offered up by CTXM’s XBase. Similarly, they have been integrated with Power Poker’s existing Power Partners affiliate network. Power Poker has been in business since their launch in February of last year, and growing steadily ever since. “The Power brand is very marketable, thanks to popular pro poker High Stakes phenomenon Ilari "Ziigmund" Sahamies,” said Chris Morton, COO of Power Entertainment Ltd. “We think it makes perfect sense to extend the power of our brand to the online casino market. We believe that cooperation with CTXM will ensure a successful entry to this new market, as we believe the software provided by CTXM is amongst the best on the market.” |
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